launch website
basics
melewi growth
Melewi Growth is an on-demand subscription-based design and development service.
location
singapore, singapore
contribution
Information Architecture, UI, UX, webflow development (for melewi)
about melewi
Melewi is a product design & growth agency. With 60+ years of collective experience, we’ve helped Fortune 100's, 500's and ambitious startups around the world succeed.
challenge
The challenge was to launch melewi newest product: melewi growth. melewi growth is a subscription-based design and development services for growing companies. There are two main goals of this project: 1. To introduce melewi growth to everyone and show how it works and 2. Showcase our design portfolio.
approach and solution
Our team sat down and discussed the best way to introduce our new product. Through market research and competitive analysis, we narrowed down our priorities into three things: show how Melewi Growth works in three easy steps, showcase the services we are offering, and then back them up with sample projects. Additional details can come later on the page like getting started, faqs and pricing.
The UI direction we went for is clean, streamlined, and straightforward. We wanted to simplify the product to for our users. We wanted them to digest information the easiest way possible.
We used blue as the main colour for the website because blue indicates reliability and confidence which are the values Melewi Growth resonates.
One of the important parts of the design is the social proof. Since we are selling a product/service, we wanted to establish that we are the real thing – we are reliable and we can deliver. We’ve done this by adding the logos and testimonials of our clients and featuring the logos of the companies where Melewi was featured.
The UI direction we went for is clean, streamlined, and straightforward. We wanted to simplify the product to for our users. We wanted them to digest information the easiest way possible.
We used blue as the main colour for the website because blue indicates reliability and confidence which are the values Melewi Growth resonates.
One of the important parts of the design is the social proof. Since we are selling a product/service, we wanted to establish that we are the real thing – we are reliable and we can deliver. We’ve done this by adding the logos and testimonials of our clients and featuring the logos of the companies where Melewi was featured.
